fbpx

Personal branding, ad fraud and Amazon Demand-side platform are the subjects of three talks being given by experts at a new London networking event on May 19th.

The first London Digital Marketing Hub, jointly sponsored by Beacon and Grant Thornton, is being held at Grant Thornton’s head office, 30 Finsbury Square, EC2A 1AG, from 5.30 – 8pm.

This free event is a new London networking evening aimed at getting like-minded marketing professionals into the same space so they can gain exclusive industry insights and reap the benefits of face-to-face networking.With the rise of teleconferencing such as Zoom and Teams meetings, especially in the recent pandemic, it’s easy to overlook the benefits of physically being in the same room with your peers. 

Networking is a great way to discover how other professionals are dealing with current marketing challenges and opportunities and it makes us feel personally fulfilled too.

Importance of face-to-face communications

Human interactions are an important part of the marketers toolkit and, while digital is still leading the way, sometimes the old fashioned face-to-face conversation in a relaxed environment can lead to greater success.

During a conversation with someone when you’re present in the same physical space it’s much easier to tailor your message to that person or group and receive instant feedback on ideas. Not only does it speed along any decision making, it’s also a vital way to build trust.

Benefits of networking in person

Recognition:  There is a reason we like to put a name with a face: it helps us remember people.

Speaking: Being able to gain people’s attention in person is a valuable way of gauging interest in what you’re talking about.

Understanding: When you’re physically in the same space, body language is much easier to see and interpret than digital communication, which lacks the ability to demonstrate tone of conversation.

Knowledge: Face-to-face communication and networking allows people to share knowledge and ideas.

Diversification: Meeting in person allows for a greater range of diverse opinions and business practise than if you stick to the same digital platforms you’re already engaging on.

Personalities shine in face-to-face communication and the benefits of being able to listen to – and ask questions of – speakers who are experts in their field cannot be overlooked.

The London Networking Event Speakers

london networking event speakers

Aarti Parmar: Certified Brand Strategist & Coach – Building valued and meaningful brands for long term impact. LinkedIn

Stewart Boutcher: Tech & Data lover. Speaker & moderator at BrightonSEO, Marketing Technology Expo & Digital Marketing Hub, DMA Council Member. LinkedIn

Thomas Waghorn: Head of Accounts at Clear Ads, an Amazon DSP and PPC agency. LinkedIn

The London networking event will be moderated by Beacon CEO Nigel Bridges. LinkedIn

To register for your FREE place please sign up here:

https://www.eventbrite.co.uk/e/digital-marketing-hub-networking-for-agencies-professional-marketers-tickets-320534065017 

Date and time

Thursday, May 19th, 2022

17:30 – 20:00 BST

Location

Grant Thornton

30 Finsbury Square

London

EC2A 1AG

View Map

About The Digital Marketing Hub

The Digital Marketing Hub is Beacon’s networking group for marketing and agency professionals. It has been successfully running in the North of England during the last two years and is now expanding to London. 

Speakers at the quarterly event present on a range of topics which have included marketing automation, podcasting, social media platforms and personal branding, to name a few.

At the London networking event the guest speakers will be sharing their expert advice and there will be a chance to network  over complimentary drinks and nibbles.

Feel free to join the Digital Marketing Hub LinkedIn group here: 

https://www.linkedin.com/groups/8844411 

About Beacon

Get started with Beacon by taking advantage of a free traffic audit on your paid campaigns. With click fraud detection and mitigation across search and social, Beacon feeds other parts of the Martech stack with better quality data, to enable improved analytics, decision-making and results.

For this digital agency client, Beacon detected bot activity on the campaigns at an average of 28% and this reduced to 16% bot activity just two weeks into using Beacon following the traffic audit. 

That’s 12% more humans engaging with their ads, resulting in an uplift in conversions and 25% increase in cost per visitor.