Beacon allows you to set campaign dates in several different ways.
At campaign creation and in campaign edit you can change the date range for which a campaign is reported on.
The default setting is all time. As the name suggests, this is from link creation in perpetuity.
There is also the option to define a start date and an optional end date. This can be used in a number of ways.
The start date can be set in to the future to allow testing of links without muddying your data, for an on-going campaign it can be set to a date in the past so as to exclude unwanted data.
The end date is optional to allow continuing tracking, but if required it can be used to set a cutoff point for a campaign. Without this, campaigns can continue to accumulate irrelevant bot clicks long after the promotion is over.
If you have any questions about setting dates or using Beacon, please contact us here Support.