It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.
With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.
Whether you’re a freelancer looking to find new clients and opportunities, or an experienced manager in the market for a new job, LinkedIn offers the tools you need to connect with other people and businesses.
In contrast to last year’s pared down celebrations the Christmas advert 2021 season has kicked off with everything from alien visitations to Sainsbury’s on the nose “Christmas to Savour” ad featuring Etta James’ At Last.
Sainsbury’s worked with agency Wieden+Kennedy to create an advert which sees a large gathering of family and friends for Christmas dinner with grandpa having trouble cracking a nut, kids hiding under the table with some goodies and a dog jumping up and down begging for food.
Don’t miss your chance to catch the final Digital Marketing Hub event of the year being held on December 7th in Leeds.
Did you know that more than three million businesses around the world use Facebook and its Facebook Ad Manager tool to market and advertise themselves?
We live online, on social platforms including Facebook that provide the ideal opportunity to get in front of millions of people quickly and easily. Facebook advertising can be incredibly beneficial to your business. Let us tell you why Facebook advertising is a no brainer.
Facebook work accounts – this can’t come some enough for my business as a Social Media & Marketing Company.
Of course, the announcement also comes with a few reservations.
If we first off jump back to the start of 2020, Facebook rates were reasonable and, as an advertising platform, the social media giant was stable and performed well.
There was always the question of over reporting and the odd court case over inflated stats, but it was easy for advertisers to drive cost effective conversions using Facebook’s in-platform data.
We’ve been looking at some best practices to get the most from your Black Friday marketing for this year’s event on Friday, November 26 and Cyber Monday on November 29th.
You’re probably using a mix of CPC and CPM bidding strategies across your campaigns. You also may begrudgingly accept that not all those ad impressions you’re paying for are genuine views of your ads, so do you know what you’re really paying for in an ad impression?
When an advert loads, or is served on a page, the advertiser is charged for that impression. But the exact nature of what’s deemed an impression differs by ad channel, and Google and Facebook have a slightly different approach.
With the impending demise of third party cookies the importance of having good quality data – and knowing how to keep it safe – is becoming increasingly critical for marketers.
While the death of the cookie isn’t on the cards for a couple of years, given Google’s announcement it would be delaying the implementation of its blocking for at least two years, it is going to happen.
Click fraud rises in 2021 have been heavily influenced by increased e-commerce spend during the COVID-19 pandemic.
Facebook Ads Funnels provide one of the most powerful – and evergreen – marketing strategies and one which is guaranteed to generate new leads and increase ROI while growing your brand awareness.
Facebook is a social media giant, it reaches 59% of the world’s social networking population and it’s the only one of the platforms to reach more than half of all social media users, which means the potential for finding new customers is almost limitless.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
