During these uncertain times, with businesses and agencies alike scaling back and reviewing their marketing budgets, it is more important than ever to know how effective our ad spend really is. This is especially important for ensuring marketing ROI improvement.

According to some media buyers and planners, and marketers, COVID-19 will have a bigger impact on advertising than the global financial crash of 2008. With this in mind, we wanted to do something to help our fellow digital marketers gain insight and learn how to better navigate in this uncertain landscape.

Even in the best of times, our analysis shows a large portion of every campaigns’ marketing budget is either wasted entirely, or not spent effectively to various degrees.

We have learned that the key areas of focus are; bot traffic, fake clicks/ad fraud, and disengaged website visitors, and by understanding these figures in relation to your own digital marketing campaigns you will be able to strategically respond and improve.

Using our years of digital marketing analytics knowledge, the data gathered from our Beacon intelligence platform, along with industry statistics, we decided to create a handy calculator to give our peers an instant snapshot of where their marketing is really going.

Results in seconds

By simply entering three figures – your approximate monthly spend, your approximate website clicks gained from this spend and the average value of a lead –  our digital marketing ROI calculator tool works out how much of your digital marketing budget is being spent effectively. 

It will also reveal how much is being wasted on bot clicks, disengaged visitors, and other factors that contribute to your ad spend not being maximised.

A screenshot of the digital marketing calculator, showing statistics of potential improvement to marketing spend efficiency.
A sample from the Digital Marketing ROI Improvement Calculator

With this knowledge, marketing teams may be able to increase their return on digital marketing investment by as much as 40%.

Get your own results in seconds, try the Digital Marketing ROI Improvement Calculator now!