We recently introduced visitor journey tracking, visitor actions and conversion tracking into Beacon.

We’re immensely proud of this feature because it enables marketers to see exactly how their traffic is behaving on their website from their marketing channels.

If you pay for traffic, for example through Google Ads or by promoting social media posts, it is absolutely crucial that you know the returns on your investment (ROI) and how to measure ROI.

Rated user journeys

We now combine a number of factors to determine an overall score for each website visit. This includes metrics around user engagement, which we display next to each visitor journey.

List of scored visitor journeys in Beacon List of scored visitor journeys

Beacon is able to tell marketers how their visitors engage using metrics like:

  • Visitor scrolled right down to the bottom
  • Visited a number of pages
  • Began populating a form
  • …and/or completed a form submission

With this data, online marketers can determine how well their landing pages are performing and which marketing channels are sending the most engaged traffic.

From clicking an ad to becoming a known-visitor

In Beacon marketers can close the loop between when a visitor first clicks on a link (i.e. a Google Ad) right through to when they submit a form on your website. When this happens, we call this an identified visitor. In the below example, the visitor performed a number of actions before signing up for a demo of Beacon.

Visitor journey tracking as seen in Beacon

By using Beacon visitor journey tracking marketers are able to very quickly see which short link, campaign and marketing channel are working best for them and it provides a vital tool when learning how to measure ROI.

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