Analysing marketing data from different sources takes almost 4 hours a week according to Hubspot, and it can be a frustrating task generating marketing reports that make sense, look great, and tell a meaningful story about the success and struggles of your digital marketing campaigns.

Here at Beacon, we understand this. Coming from a digital marketing agency background, we decided to create our flagship marketing analytics platform to help you save time when generating your marketing reports and listening to our customers and users, we’ve expanded our marketing report generator system to give you even more options.

Three new ways to measure your marketing campaigns

A screen showing the 3 types of report available - a single campaign report, a campaign comparison report, and a date comparison report.

The new and improved Beacon digital marketing report generator allows agencies and marketing teams to quickly and easily create three kinds of reports that give you greater control, customisation, and flexibility over the way you generate reports for you, your clients, or your boss. These three report are:

Single campaign report

This report type enables you to generate a report on a single campaign over its lifetime or a set period of time.

Campaign comparison report

This report type enables you to generate a report based on multiple campaigns over the same period of time in order to compare their performance against a number of metrics, such as visits and conversions.

Date comparison report

This report type enables you to generate a report based on one campaign over two date periods in order to compare their performance against a number of metrics, such as visits and conversions.

A screenshot of a PDF report page, showing the results of a campaign by comparing 2 date periods

The image above is an example of a PDF campaign date comparison report, quickly showing you and changes in results between 2 select time periods.

The image below details the spend breakdown between 2 time periods to measure the progress and success of a given campaign.

You can access your previously generated reports anytime as they are stored in your account for future reference.

Share your reports how you like

You can now generate a secure, password-protected link to your marketing reports to share with external colleagues and clients. You also have the option to export your report as a handy, print-ready PDF, as well as a file containing report data in JSON format.

Customise and brand your reports

Your reports are branded with your company and client logos by default, and now you can customise your reports further by uploading your own report summary image – useful to differentiate your reports from one another, use seasonal or campaign-specific imagery, or include brand graphics.

Read more about generating your digital marketing reports by reading our resource here.

Create beautiful reports in minutes – book a free Beacon demo today and see the results for yourself!