Following the very positive response to our version 5.5 release and great feedback from customers, we have accelerated this release to bring you some exciting enhancements. 

This update introduces a visualisation of the impact of bot traffic on your paid campaigns and gives useful insight into the effectiveness of your media spend.

We welcome your feedback on this release and if you have suggestions for what else you would like to see in future versions, we’re always open to ideas.

Introducing a brand new “Performance” dashboard

This great addition to the Beacon platform allows you to view at a glance how your paid media campaigns are performing on Google, Facebook, Instagram and Bing. Please note that the Performance dashboard only shows traffic relating to your paid media links – traffic from non-paid sources is not included here.

Bot Impact & Bot Protection Status

The bot impact graph shows the impact of bots across all your paid media links over the time period you’ve selected. We will be enhancing this in future versions to allow you to dig down further into the data to understand where you are mostly being impacted by bots, and to show trends over time against a baseline.

The bot protection status module will be familiar to long-term Beacon users, as this has been on the dashboard for many versions. Now relocated to the Performance dashboard, this shows how many recently seen bots we have in our database – now approaching 200k, and the overall impact of bots on your campaigns over time.

Media Spend

The Media Spend module is a new module showing your spend, impressions, clicks and visitors over time. 

Budget Effectiveness

This addition to the new Performance dashboard shows how effectively your money is being spent in generating human visitors rather than bot clicks.

We plan to expand on this substantially in the next version, so that you can measure the impact of Beacon against your baseline bot impact, but also so that you can use this data to make decisions about future campaign spending by understanding the true effectiveness of your budget usage in previous campaigns.

Finally…

Thank you for your continued support, feedback and suggestions. Our focus is on making Beacon the premium Click Fraud Protection platform across paid search and social, and we can only do it with the help of our customers.

Stewart Boutcher

Technology Director & Data Lead