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About Will Saunders
Will is an award winning graphic designer with a rich background in brand design, illustration and creative direction. As lead designer Will is responsible for developing the Beacon brand, communicating our vision and values, and working with the product development team to deliver our world-class analytics platform.
22nd January 2020

How To Make It Easier To Standardize Data

As a modern marketer you know about the problems that come with having to standardize data.

No doubt you’ve had to get to grips with a lot of social media and digital ad platforms – and you will have wrangled with the various intricate ways to set up an online ad, target your audience, and create a campaign.

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9th December 2019

How To Manage Client Expectations

As a marketing agency you are probably used to dealing with client expectations that sit along a broad spectrum.

You will have those who trust you 100% and are happy for your to take the lead, are open to ideas, and absolutely love working with you and then there are those who seem to be sceptical about everything, are reluctant to change their ways, and don’t value or appreciate the amount of work and money it takes to do what you do.

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17th September 2019

Revolutionise your reporting

According to Hubspot, analysing marketing data from different sources take an average of 3.55 hours a week, and we know first hand that generating these reports can be the most time consuming and frustrating element of your marketing activities. That’s why we created Beacon to make it simple to generate reports and quickly attribute website […]

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1st September 2019

How to Identify and Tackle Ad Fraud and Bot Clicks

We hate harmful click bots. If you’re a digital marketer who has ever spent money to drive traffic to your website, you will have undoubtedly experienced click fraud (also known as ad fraud) where you end up paying for fraudulent website visits.

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23rd August 2019

1 click campaign PDF report generation

The sun is shining and we are pleased to release Beacon v5.0.4, our latest version of the leading Digital Marketing Intelligence platform which includes a number of user interface and data processing speed updates, as well as some features requested by our customers, including data exports and report generation. Generate a PDF report in seconds […]

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18th December 2018

Beacon Update – v4.6.2

Christmas has come early! We’ve been working away like Santa’s elves and have released another update to our digital marketing campaign analytics platform!

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26th November 2018

Your new Beacon insights dashboard

Another month, another set of Beacon features and improvements to help our savvy marketers do their job better. Read about our updated marketing insights dashboard.

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7th September 2018

Digital marketing channels & multi-channel support!

Beacon’s latest app version is introducing multi-channel support and we’re excited about the greater potential for accurate web analytics.

We originally built Beacon to bridge the gap between social media posts and website visitor behaviour and outcomes by providing next-level web analytics.

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20th August 2018

How to Identify and Tackle Click Fraud and Bot Clicks

We hate harmful click bots. If you’re a digital marketer who has ever spent money to drive traffic to your website, you will have undoubtedly experienced click fraud (also known as ad fraud) where you end up paying for fraudulent website visits.

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5th June 2018

How To Make The Most Of Social Media

Being able to analyse social media is undoubtedly one of the indispensable tools in the modern marketer’s toolkit and creating content to drive website traffic and sales forms the heart of any campaign. But to be able to do this and be effective you have to understand the mindset of your potential website visitors. You […]

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