About Will Saunders
Will is an award winning graphic designer with a rich background in brand design, illustration and creative direction. As lead designer Will is responsible for developing the Beacon brand, communicating our vision and values, and working with the product development team to deliver our world-class analytics platform.
10th May 2019

51% of your clicks could be bots

We have been developing Beacon, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of marketers, creatives and digital designers) gain better insights into the social media and PPC campaigns we were running for our clients. We didn’t intentionally […]

18th December 2018

Beacon Update – v4.6.2

Christmas has come early! We’ve been working away like Santa’s elves and have released another update to our digital marketing campaign analytics platform!

26th November 2018

Your new insights dashboard

Another month, another set of Beacon features and improvements to help our savvy marketers do their job better. Read about our updated marketing insights dashboard.

7th September 2018

Digital marketing channels & multi-channel support!

Beacon’s latest app version is introducing multi-channel support and we’re excited about the greater potential for accurate web analytics.

We originally built Beacon to bridge the gap between social media posts and website visitor behaviour and outcomes by providing next-level web analytics.

20th August 2018

Introducing the Bot Click Indicator

We hate harmful click bots. If you’re a digital marketer who has ever spent money to drive traffic to your website, you will have undoubtedly experienced click fraud (also known as ad fraud) where you end up paying for fraudulent website visits.

5th June 2018

How To Make The Most Of Social Media

Being able to analyse social media is undoubtedly one of the indispensable tools in the modern marketer’s toolkit and creating content to drive website traffic and sales forms the heart of any campaign. But to be able to do this and be effective you have to understand the mindset of your potential website visitors. You […]

23rd March 2018

10 Reasons To Check Out Leeds Digital Festival

Leeds is a great city buzzing with tech startups, big design agencies, and a hub of digital activities and events. It’s also where our Beacon design and development studio is based and we love to get involved with the various tech events and activities that surround us.

29th November 2017

How Deep Is Your Love?

We all want to create social content that people love, but how can we see beyond Likes and Shares to understand how engaging our social content really is.

17th October 2017

Beacon’s Social Media Campaign Targets

Beacon has a number of features which will help keep your social media campaign targets on track no matter what the time of year. Five key performance indicators enable you to stay on top of your game and keep your online activity hot.