Beacon are proud to support the Data & Marketing Association (DMA) initiative on Artificial Engagement, working with The Digital Marketing Hub in Leeds & Manchester to help gain an understanding of the impact of Artificial Engagement on marketing professionals and their organisations.READ MORE
An update on the state of play in March 2020 regarding fake clicks, ad fraud and bots in digital marketing.READ MORE
Analysing marketing data from different sources takes almost 4 hours a week according to Hubspot, and it can be a frustrating task generating marketing reports that make sense, look great, and tell a meaningful story about the success and struggles of your digital marketing campaigns. Here at Beacon, we understand this. Coming from a digital […]READ MORE
Members of the Beacon Team were delighted to be at Twitter HQ in London on November 12 to support the launch of the digital memorial element of the new UK Police Memorial.
Beacon has been involved with the UK Police Memorial Trust since 2015.
The first, on Thursday evening was the DMA Awards Shortlist 2019 at the very lovely Haymarket Hotel in Suffolk Square.READ MORE
Learn the metrics you should be measuring to get the most out of your email campaigns and discover how effective your marketing activities really are.READ MORE
Anyone working in digital marketing knows that click bots are one of the biggest issues facing the industry when it comes to lost revenue. We have been developing Beacon, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of […]READ MORE
To those of you who managed to make it along to our Leeds Digital Festival event on Wednesday 24th April, thank you! We appreciate your support and interest and hope that this follow on blog will be useful for you to get some of the detail you may have missed in the heat of the […]READ MORE