We are proud of this latest release of Beacon; version 5.3 for those who are keeping count. There are four main feature upgrades in the app and a further three beta improvements affecting bot mitigation and journey processing.READ MORE
How to understand your marketing data: And what to do about it will be the focus of a seminar by Beacon’s CTO Stewart Boutcher at Shoo Media’s week-long Digital U event later this month.READ MORE
This latest release improves a number of issues including support for start and end dates, but what we want to talk about here is the new dashboard.
As the new dashboard is off by default, next time you login things will be same except you will see this bar at the top of the Dashboard.READ MORE
During these uncertain times, with businesses and agencies alike scaling back and reviewing their marketing budgets, it is more important than ever to know how effective our ad spend really is. This is especially important for ensuring marketing ROI improvement.
According to some media buyers and planners, and marketers, COVID-19 will have a bigger impact on advertising than the global financial crash of 2008. With this in mind, we wanted to do something to help our fellow digital marketers gain insight and learn how to better navigate in this uncertain landscape.READ MORE
Beacon are proud to support the Data & Marketing Association (DMA) initiative on Artificial Engagement, working with The Digital Marketing Hub in Leeds & Manchester to help gain an understanding of the impact of Artificial Engagement on marketing professionals and their organisations.READ MORE
An update on the state of play in March 2020 regarding fake clicks, ad fraud and bots in digital marketing.READ MORE
Analysing marketing data from different sources takes almost 4 hours a week according to Hubspot, and it can be a frustrating task generating marketing reports that make sense, look great, and tell a meaningful story about the success and struggles of your digital marketing campaigns. Here at Beacon, we understand this. Coming from a digital […]READ MORE
Members of the Beacon Team were delighted to be at Twitter HQ in London on November 12 to support the launch of the digital memorial element of the new UK Police Memorial.
Beacon has been involved with the UK Police Memorial Trust since 2015.
The first, on Thursday evening was the DMA Awards Shortlist 2019 at the very lovely Haymarket Hotel in Suffolk Square.READ MORE