Tech Nation is a growth platform for tech leaders and companies since 2010, and fuels the growth of game-changing founders, leaders and scaling companies so they can positively transform societies and economies.READ MORE
The whole online advertising ad market is a business that simply sucks in our advertising and marketing dollars and wastes the bulk of it.
For example, in programmatic advertising somewhere between 40% and 70% of advertising spend goes into the pockets of the middlemen and the Martech stack rather than the front line ad itself.READ MORE
I’ve had many conversations recently, as I’m sure you have, about the current bizarre business world we find ourselves in and the ‘new normal’.
As you (probably) sit at home working, many things won’t have changed. And yet the streets are deserted, governments are taking extraordinary decisions, stock markets have gone off a cliff, and customers and suppliers are distracted by things that weren’t even on their radar four weeks ago.READ MORE
Recent publicity concerning social media and the misuse of personal data online. A statement from Nigel Bridges, MD of Beaconsoft Ltd. I am sure you will be aware of the press coverage over the last week or so surrounding Facebook and the issues of privacy and misuse of personal data online. At the time of […]READ MORE
There was great rock song a few years back by the band James. Admittedly Born of Frustration was more to do with relationships than social media but the sentiment stayed with us and resonated more in our experiences when running a digital agency over the past few years.READ MORE