About Louise Auty
Louise began her journalism career as a fresh faced 18-year-old straight out of Sixth Form and managed to get three years under her belt before undergoing any official training. During her almost 20 year career she covered everything from cat shows to coroner’s courts before heading to the big city for a couple years at the start of the digital revolution in 2001.
27th October 2017

How to Discover and Deal with Dark Social

For agencies, dark social is an enigma for which there is no easy solution. The term dark social was coined by Alexis C Madrigal to refer to the social sharing of content which happens outside of the spaces which can be measured by web analytics.