About Louise Auty
Louise began her journalism career as a fresh faced 18-year-old straight out of Sixth Form and managed to get three years under her belt before undergoing any official training. During her almost 20 year career she covered everything from cat shows to coroner’s courts before heading to the big city for a couple years at the start of the digital revolution in 2001.
3rd October 2018

5 Google Analytics Alternatives To Boost Your Marketing Knowledge

Website analytics form a crucial part of digital marketing campaign strategy and they’re getting more complex as the internet continues to develop and Google Analytics is the “daddy” of them all. Today’s website analytics don’t just help organisations track and monitor website traffic and page views, they can also be used to analyse multiple channels […]

11th August 2018

5 Steps To Measure Social Media Effectively

There’s no question that having a strong social presence really can help your brand and knowing the steps to measure social media effectively is a key factor in this.
Data-driven decisions are the gold standard in management today. You want to be able to take advantage of cutting-edge technology and techniques while also keeping track of data and other metrics.

23rd July 2018

How Ad Fraud Is Killing Your Marketing

Ad fraud is killing your marketing. It’s a bold claim to make but it’s fully justified by recent events across the industry which have highlighted failings and exposed weaknesses. And it’s affecting big business.

The UK digital advertising industry was worth an estimated £11.55 billion in 2017 – a £1.44 billion increase on 2016 equating to 14.3% growth. This growth is being fuelled by the smartphone, with the latest Interactive Advertising Bureau (IAB)/ PwC Digital Adspend Study for 2017 revealing that £5.20 billion, or 45% of all digital advertising, is viewed on a smartphone.

19th July 2018

How to Track Social Media Traffic with Google Analytics

Anyone working with a content strategy or marketing plan has had to learn how to track social media traffic using Google Analytics.

Most social marketers would agree that tying social media marketing to actual business results is a very difficult task.

18th April 2018

How To Create Buyer Personas

Crafting the perfect persona isn’t hard but there are tried and tested methods for how to create buyer personas which best suit your brand or company.

In our final article of our linked series of blogs, we walk you through the steps you need to create your perfect persona.

12th March 2018

How to Promote Your Book as an Indie Author

You’ve written the book, set up your social media, created your website and put yourself out into the world of being a published author – but do you have a marketing strategy for how to promote your book on social media? How do you know you’re connecting with readers?

24th January 2018

Social Media Trends – What Will be Influencing 2018 ?

As we approach the end of the decade one thing has been a constant throughout – how fast social media behaviour and trends come and go and 2018 will be no exception.

In our latest blog we look at some of the top trends we think will influence the next 12 months.