Website analytics form a crucial part of digital marketing campaign strategy and they’re getting more complex as the internet continues to develop and Google Analytics is the “daddy” of them all. Today’s website analytics don’t just help organisations track and monitor website traffic and page views, they can also be used to analyse multiple channels […]READ MORE
There’s no question that having a strong social presence really can help your brand and knowing the steps to measure social media effectively is a key factor in this.
Data-driven decisions are the gold standard in management today. You want to be able to take advantage of cutting-edge technology and techniques while also keeping track of data and other metrics.
Ad fraud is killing your marketing. It’s a bold claim to make but it’s fully justified by recent events across the industry which have highlighted failings and exposed weaknesses. And it’s affecting big business.
The UK digital advertising industry was worth an estimated £11.55 billion in 2017 – a £1.44 billion increase on 2016 equating to 14.3% growth. This growth is being fuelled by the smartphone, with the latest Interactive Advertising Bureau (IAB)/ PwC Digital Adspend Study for 2017 revealing that £5.20 billion, or 45% of all digital advertising, is viewed on a smartphone.READ MORE
Anyone working with a content strategy or marketing plan has had to learn how to track social media traffic using Google Analytics.
Most social marketers would agree that tying social media marketing to actual business results is a very difficult task.READ MORE
Crafting the perfect persona isn’t hard but there are tried and tested methods for how to create buyer personas which best suit your brand or company.
In our final article of our linked series of blogs, we walk you through the steps you need to create your perfect persona.READ MORE
Measuring marketing ROI is one of the biggest challenges facing all marketers and it’s no different for those wanting to track their social media efforts.READ MORE
You’ve written the book, set up your social media, created your website and put yourself out into the world of being a published author – but do you have a marketing strategy for how to promote your book on social media? How do you know you’re connecting with readers?READ MORE
As we approach the end of the decade one thing has been a constant throughout – how fast social media behaviour and trends come and go and 2018 will be no exception.
In our latest blog we look at some of the top trends we think will influence the next 12 months.READ MORE
Does your marketing team or social media agency give you enough insights into how your brand is performing on social media and – more importantly – what can be done to improve any shortfalls?READ MORE