Ad fraud is killing your marketing. It’s a bold claim to make but it’s fully justified by recent events across the industry which have highlighted failings and exposed weaknesses. And it’s affecting big business.
The UK digital advertising industry was worth an estimated £11.55 billion in 2017 – a £1.44 billion increase on 2016 equating to 14.3% growth. This growth is being fuelled by the smartphone, with the latest Interactive Advertising Bureau (IAB)/ PwC Digital Adspend Study for 2017 revealing that £5.20 billion, or 45% of all digital advertising, is viewed on a smartphone.READ MORE