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About Louise Auty
Louise began her journalism career as a fresh faced 18-year-old straight out of Sixth Form and managed to get three years under her belt before undergoing any official training. During her almost 20 year career she covered everything from cat shows to coroner’s courts before heading to the big city for a couple years at the start of the digital revolution in 2001.
6th October 2020

Discovering The Secrets Of The Customer Journey

How much do you understand about your customer’s journey from your digital marketing campaign to your website?

Today’s website analytics don’t just help organisations track and monitor website traffic and page views, they can also be used to analyse multiple channels including social media, video, email, mobile and PPC campaigns.

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15th September 2020

What to look out for at Leeds Digital Festival 2020

It’s been a funny old year but one thing that’s still going full steam ahead – if later than normal – is the quite excellent Leeds Digital Festival 2020.

Running from September 21st for two weeks, this year’s Leeds Digital Festival 2020 is another record-breaker which will see 294 events being hosted across the city both physically and virtually.

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27th August 2020

How to master your marketing ROI challenges

If there’s one thing guaranteed to send cold shivers down a marketer’s spine it’s the thought of mastering their marketing ROI challenges.

Return on Investment isn’t just a buzz phrase, it’s something which is embedded into the heart of any digital marketing campaign or social media message.

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19th August 2020

Am I wasting my money on digital marketing efforts?

There’s a famous saying about shouting into the void which I suspect a lot of marketers ask themselves about their digital marketing efforts.

But discovering whether we are just doing one of all those other phrases which highlight the difficulties of tracking whether or not all the time and money we spend on our marketing is a vital piece of the puzzle.

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28th July 2020

How Do I Justify My Marketing Campaign Budget?

In today’s uncertain times one of the most common queries has been how do I justify my marketing campaign budget?

With reduced hours because of COVID-19, many teams coping with working from home, the uncertainty over long-term marketing strategies, and the short-term fears about the economy, it’s been a difficult few months for anyone working in digital marketing and social media.

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24th June 2020

Is my social media marketing working?

Working in marketing the biggest question I think most of us ask is how effective we’re being and if our social media marketing actually does anything.
Drawing up a report for our clients, we often have to struggle to find the evidence to justify the budget spend and to demonstrate that posts on social media platforms are worth the cost.

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26th May 2020

How To Improve Your Content Marketing Strategy

Here at Beacon we’re constantly referring to content marketing strategy and how it’s important to get this right as part of your overall digital marketing activities.

The adage “content is king” so clearly declared by Bill Gates way back in 1996, still holds true more than two decades later.

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19th May 2020

Our Expert Guide On How To Meet The Work From Home Challenge

In this time of upheaval, many more people are finding they’re having to switch from their daily office commute and set up a workspace within their home environment.

We’ve spoken to colleagues and other experts who are big proponents of the WFH movement to see how the current stay at home situation is affecting them and their business.

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17th April 2020

The Battle Against The Monster Bots Podcast

Beacon’s Nigel Bridges and Stewart Boutcher made a special visit to the Leeds Businesses Podcast to chat to hosts Rudy Heywood from Famous Wolf Social Media Agency and Steve Twynham from Inspire Radio.

In the podcast Nigel and Stewart talk about the work they’ve been doing with a number of agencies in the fight against the monster bots that steal your marketing budget on Google and Facebook.

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23rd March 2020

What is a marketing insight and why is it important?

A marketing insight – what is it and why should it be of importance to your business and a key part of any promotional strategy?

At its most simple, a marketing insight is a valuable piece of information which comes via research or data analysis and which can be directly actioned upon to benefit your business strategy.

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