About Louise Auty
Louise began her journalism career as a fresh faced 18-year-old straight out of Sixth Form and managed to get three years under her belt before undergoing any official training. During her almost 20 year career she covered everything from cat shows to coroner’s courts before heading to the big city for a couple years at the start of the digital revolution in 2001.
22nd October 2019

How To Identify Low-Quality Content On Your Website

Have you ever considered that some of the content on your website might be damaging your brand because Google considers it to be low-quality content?

If you’ve read our free ebook then you’ll be familiar with evergreen content and how to use that to your advantage. But you should also know how to identify the opposite – content which is thin or of very little value to your website visitors

15th October 2019

Future Technology To Look Out For In 2020 And Beyond

With just a few months to go what future technology should be on your radar and which disruptive tech will be making the headlines in 2020?

As has been the case for a few years, AI, VR and Cryptocurrency are just three of the emergent tech trends which are expected to continue to contribute to the industry as the Internet of Things (IoT) continues to expand into daily life.

22nd August 2019

Bot Clicks – What you Need to Know, and How to Beat Them

If you use social media at all then the chances are you’ve heard the “fake news” and “Russian bot clicks won the US Election for Donald Trump” clarion calls. But how much truth is there in these allegations? Can bot clicks have that much influence on our daily digital lives? Well, if you work with […]

19th March 2019

What makes a successful marketing campaign?

Any business worth its salt knows that the key to generating sales is through good advertising – but what makes a successful marketing campaign?

A successful marketing campaign can spark new interest in your business and increase your sales, donations, and impact. Priority one is to establish how you’re going to determine its success – i.e. what is the goal for your campaign.

23rd January 2019

3 things you really need to measure in your business

Making the business case for investing in marketing insight software should be an easy sell to your marketing department but it might not be as simple when it comes to those who handle the budgets. However, we think that there are three things you really need to measure in your business which you can use […]

10th January 2019

10 Skills Every Social Media Manager Should Have

Digital marketing has been around a while now and the role of a social media manager has become a very popular career choice.
But just what is a social media manager, and what do they do, and are there any specific skills needed to be one?

6th December 2018

5 Awesome And Easy Ideas To Help Your Christmas Marketing

It’s that most wonderful time of the year and most people will already have plans in place for their Christmas marketing.
But, if you’re one of those who always leaves it to the last minute, then here’s our five awesome (and easy) ideas to help your organisation’s Christmas marketing.