In this session, we hear from Edward Upton and Ari Messer of Littledata about how to calculate true ROI from your Facebook and Instagram campaigns.
Pretty much all ecommerce brands today are using Facebook and Instagram ads as part of their digital marketing mix. When it comes to Facebook ads, marketers are drawn to messaging about a strong return on investment. But are you measuring that return correctly?
Littledata automatically fixes tracking for Shopify stores, offering complete marketing attribution, accurate sales data, and custom dimensions for lifetime value reporting (LTV).
Beacon is the digital marketing campaign intelligence platform that is easy-to-use and presents real-time information based on data you can trust. It empowers marketers to accurately measure campaign results, take back control of their digital spend, and get a better ROI on their campaigns.
Beacon is an award-winning technology platform recognised in the industry as a champion for transparent and accurate marketing data you can trust.