Hear from Lotta Eloholma, Head of Social at Climb Online, as she uncovers the secrets behind their highly successful client Facebook and Instagram campaigns. Climb Online is the Digital Marketing agency co-founded by The Apprentice winner, Mark Wright, and Lord Sugar.
Then, buckle up for the next 15 minutes, as CTO and Data Lead for Beacon, Stewart Boutcher, shares some startling facts about ad fraud and how its impacting your Facebook campaign performance.
It will simply blow your mind when you learn how much ad spend is being wasted on bots and inflated impressions! You’ll get to hear some truly shocking figures gathered from Beacon client data (before click fraud protection was put in place) of paid campaigns that incurred 66% non-human clicks.
That’s a large sum of wasted ad spend and the savings and ROAS improvements that can be gained are just as huge!
You’ll come away from this 45 minute webinar (including Q&A’s) with clear, actionable tips that you can implement straight away to 10X your Facebook ads performance.
Beacon is an award-winning technology platform recognised in the industry as a champion for transparent and accurate marketing data you can trust.