Ad-verification and click fraud prevention platforms typically rely on a limited number of indicators and potentially out of date “blacklist” IP lists, when analysing for user authenticity. Beacon uses Digital Journey Tracking to collate all visitor actions and uses this data for individual visitor behavioural and network analysis, as well as looking at dozens of parameters to perform advanced OS / device fingerprinting.
Beacon uses digital journey tracking and device fingerprinting to detect bots and add them to
our bot protection database. This database is used to block bot impressions (for CPM) and clicks (for CPC) on paid campaigns. The bot database is regularly updated and uses custom bot exclusion lists to give maximum reduction in click fraud over time.
Client data shows that up to 40-50% of your search and social clicks are invalid clicks by bots. With Beacon click fraud protection, bots are prevented from seeing and clicking on your ads, giving you significantly more human clicks for the same ad spend.
At Beacon we’ve been champions of transparent marketing data since our foundation. With click fraud detection and mitigation across search and social, Beacon feeds other parts of the Martech stack with better quality data, to enable improved analytics, decision-making and results.